What we do: Planning
Brand strategy, communications and media planning, ensuring insights are actioned in the execution:
- Brand character development
- Brand manifestos
- Brand archetype evolution
- Cultural insight and "expression" decoders
- Communications and media planning across the channel mix
- Data collation and curation
- "Single-view of the customer" planning
- Big/long brand idea development
- Brand receptivity and activation
- Packaging development