What we do: Insights

Quantitative, qualitative and cultural insight approaches to surface fresh insights, including:

Ethnography, immersion and co-creation
Behavioural economics and choice drivers
Brand equity measurement and tracking
Communications and media tracking
Segmentation and market understanding
Customer experience and user journeys
Channel and category development
Concept optimisation
Semiotics and dynamics of cultural change
Sponsorship activation research
New media measurements: digital, social, branded content

The crow symbolises insights & wisdom.

"We're curious creatures of passion and insight, we're seekers, explorers and hunters of truth. We're deep sea pearl divers; inquisitive, interested, absorbed where the mysteries spark and catch and combust."