What we do: Insights

Quantitative, qualitative and cultural insight approaches to surface fresh insights, including:

  • Ethnography, immersion and co-creation
  • Behavioural economics and choice drivers
  • Brand equity measurement and tracking
  • Communications and media tracking
  • Segmentation and market understanding
  • Customer experience and user journeys
  • Channel and category development
  • Concept optimisation
  • Semiotics and dynamics of cultural change
  • Sponsorship activation research
  • New media measurements: digital, social, branded content

The crow symbolises insights & wisdom.

"We're curious creatures of passion and insight, we're seekers, explorers and hunters of truth. We're deep sea pearl divers; inquisitive, interested, absorbed where the mysteries spark and catch and combust."